Introduction
We have made strong progress by getting logos in place for each subsidiary. The next step is to make sure every brand looks, sounds, and feels consistent, professional, and intentional across every touchpoint. That requires brand foundations, not only design.
This page exists to guide the Restoration Group brand development process in a structured way. The goal is to define the brand positioning and brand strategy for the Group and each subsidiary, then translate that into a complete Corporate Identity system. Once these foundations are clear, decisions become easier and cleaner, fonts, colour palettes, imagery, tone of voice, messaging, website style, marketing material, signage, uniforms, vehicles, proposals, and social media.
Why this matters
When brand foundations are missing, teams end up guessing. Visuals become inconsistent, messaging becomes scattered, and each subsidiary starts to feel like a separate company with no family connection. A proper CI and brand strategy gives structure.
It helps us decide:
How each company should be positioned in the market
Who each brand is speaking to
What the brand promise is
What tone and voice is appropriate
Which colours, fonts, and imagery are correct
How the Group and subsidiaries should relate visually and verbally
What we are building
We are aiming to deliver a complete and aligned brand system, including:
Brand positioning and strategy for the Group and each subsidiary
Brand architecture, how the Group and subsidiaries connect
Corporate Identity guidelines for each brand
Visual system, typography, colour palettes, layout rules, imagery style
Messaging system, tone of voice, tagline direction, key brand statements
Templates, where needed, to ensure consistency across teams
How the process will work
Step 1: We collect the information through the form below
Step 2: We conduct a strategy session to confirm direction
Step 3: We build brand positioning and messaging per company
Step 4: We develop the Corporate Identity guidelines
Step 5: We roll out templates and next priority items
What we need from you
To execute this properly, we need clarity directly from leadership. The form below is designed to capture the information that shapes decisions and avoids assumptions.